For our Fall ’24 collection, we collaborated with Amsterdam-based director Luca Shakison. Luca drew his inspiration from the collection’s cut and sew pieces, emphasizing the soft knits, heavy denim, and modern fits that play a central role in the Fall…

  On June 21st 2024, OBEY Clothing opened its new store in Paris. The turnout was insane and great to meet new friends and catch up with old. Make sure to stop by and check out the store when you’re in…

For Summer 24 we worked with Barcelona based artist and photographer, Cristian Bravo @la_melancolia. Cris is known for his mundane and creative vision of the world where everyday life and abstraction coexist in the same picture. Coming from a skateboarding…

  OBEY Clothing is proud to announce the opening of it’s 4th flagship store. ⁠⁠OBEY TOKYO⁠Grand opening 2024.4.13⁠⁠JUNK YARD⁠2F 4-26-28 Jingumae, Shibuya-ku, Tokyo⁠Phone: 03-3402-0831⁠Hours: 11:00-20:00⁠⁠@obeyjapan⁠obeyclothing.jp    

As an artist-based brand, the do-it-yourself mentality is in our DNA. We believe in supporting young individuals who create, connect and take opportunities when they arise. Taze and his friends from baccyardboys recognised being surrounded by talented humans and wanted…

    Napapijri and OBEY introduce the second chapter of their collaboration. Blending outdoor aesthetics, utility details, and contemporary streetwear, the capsule presents a collection of styles that are equally suited for the outdoors and urban living. The visual campaign…

      For Spring 24 we worked with Adali Schell—a photographer from Los Angeles, California, whose work explores themes of community and togetherness within his upbringing in Southern California and family roots in rural Ohio. He’s exhibited internationally at…

  Over two years since first collaborating, OBEY Clothing and IAB Studio offer a new release. This second collaboration is an extension of the poster campaign that was plastered on the streets of cities worldwide in 2021. With the passing of…

Last week we celebrated the ‘Noodzakelijk verdriet’ album presentation and the Froukje x OBEY collection release.     We had a special evening in our OBEY Amsterdam store, when Froukje played a few songs from her new album ‘noodzakelijk verdriet’.…

        Silver No.22 Tokyo based Fashion & Culture Magazine Photo @taksugitaphotoStyling @hayato_takadaHair & Make-up @mikioaizEdit @takayasu_yamada @rikako___97  

    Gaijin Eyes is a multidisciplinary project bringing together the crafts of several creatives to present a book, an accompanying movie and a limited 1-of-1 capsule collection in collaboration with Obey Clothing.   The Japanese word Gaijin translates to…

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