OBEY x Napapijri SPRING 24 COLLECTION

Napapijri and OBEY introduce the second chapter of their collaboration.

Blending outdoor aesthetics, utility details, and contemporary streetwear, the capsule presents a collection of styles that are equally suited for the outdoors and urban living.

The visual campaign considers the central graphic within the clothing collection, Earth Crisis by artist Shepard Fairey. It symbolizes a bitter-sweet reflection of the concept of crisis and the positive impact that can be achieved from collaborative action. The Beeman is a symbol representing the very real issue of endangered species. Playing with surreal imagery and with the notions of amazement and memorization, it also calls upon hive mentality – the collective consciousness that emerges when a group of individuals come together to share thoughts, ideas, and information.
The collaboration is available now online and at fine retailers worldwide.