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House X Obey Echo Park Classic T-Shirt

Black

£40.00

Description

REGULAR CLASSIC FIT.
100% COTTON

WE WORKED WITH OUR FRIENDS AT HOUSE INDUSTRIES TO CO-CREATE A COLLECTION OF LOS ANGELES BASED APPAREL. THE COLLECTION HIGHLIGHTS 3 LA NEIGHBORHOODS; GRIFFITH PARK, VENICE, AND ECHO PARK, THE HOME OF OBEY. IT WAS A CHANCE TO CELEBRATE OUR BACKYARD AND THE CITY WE LOVE SO MUCH.

AS A DESIGN STUDIO AND FONT FOUNDRY, HOUSE IS KNOWN FOR ITS ECLECTIC STYLE AND WORK WITH JIMMY KIMMEL, HERMÈS, ED ROTH, MUJI, HEATH CERAMICS, THE EAMES OFFICE AND THE NEW YORKER. RECENTLY HOUSE TEAMED UP WITH SHEPARD FAIREY TO REINVENT THE ICONIC LOS ANGELES LOGO AND IDENTITY FOR THE LOS ANGELES TOURISM & CONVENTION BOARD.

THE NEW LOS ANGELES LOGO EMBRACES THE OPTIMISTIC SPIRIT OF ANGELENOS, WHILE INVITING VISITORS TO DISCOVER A DESTINATION THAT CELEBRATES PERSONAL FREEDOM UNDER A SUN OF INFINITE POSSIBILITIES. THE SCRIPT TYPE IS BOLD, TIMELESS AND WELCOMING AS IT EVOKES AN L.A. FEELING OF MOVEMENT AND SELF-EXPRESSION.

“WHEN YOU SAY ‘LOS ANGELES’ IT DOESN’T NECESSARILY MEAN JUST A CITY. IT’S A WHOLE MINDSET, A VIBE, A CULTURE, AND AS AN ANGELENO, IT WAS EXCITING TO ME TO TAKE ON THE CREATIVE CHALLENGE OF DESIGNING A MARK REPRESENTING ALL THE THINGS THAT LOS ANGELES MEANS TO PEOPLE,”

“THE REAL MAGIC IS THAT HOUSE ARE ALCHEMISTS THAT SEARCH THROUGH CORNERS OF CULTURE FOR SOMETHING VALUABLE YOU’D NEVER THOUGHT OF BEFORE, THEN RAISE IT TO A HIGHER ARTISTIC LEVEL. TOGETHER WITH MY TEAM AT STUDIO NUMBER ONE, AND THE INSPIRING COOL FACTORY THAT IS HOUSE INDUSTRIES, LED BY MY FRIEND ANDY CRUZ, WE ALL DUG DEEP INTO L.A. CULTURE AND CAME UP WITH A GREAT ANSWER THAT WE FEEL EMBRACES THE SPIRIT AND OPTIMISM OF L.A.” SHEPARD FAIREY

SKU: 165263270M-BLK

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