Road to Baja is a non-profit organization that aims to benefit orphanages in Mexico’s Baja California region. The project began when a group of friends embarked on a 14-day excursion from the border of Tijuana to the southern tip of Cabo San Lucas. During the journey, the group was moved by the handmade grave markers that peppered the coast and documented what they saw. The photographs taken on the trip were compiled into an art book called “Road to Baja” and into the current OBEY Awareness Collection.
Not only will OBEY be donating 100% of the proceeds from the Awareness Collection to the organization, but all proceeds from the upcoming book and art sales will also go to orphanages we’ve teamed up with in the area.