UK Sample Sale!!!!
Wed, 18 Aug 2010 10:01:43
Wed, 04 Aug 2010 12:42:52
Tue, 20 Jul 2010 20:27:53
Wed, 07 Jul 2010 09:04:59
The latest Obey mixtape, the second installment of the Dirty South Dance project with A-Trak, is available now for FREE as a download directly from A-Trak’s site.
The even better news is that we are releasing a seriously Limited Edition ‘Deluxe Dirty South Dance 2 Pack’ that will contain a copy of the mixtape on CD with some sweet visual packaging designed by Shepard, a Limited Edition ‘Dirty South Dance 2′ screenprint signed by both Shepard and A-Trak and a sick limited-edition T-Shirt!!!
This is the head’s up to let you know that the DSD2 Deluxe Pack will only be available in the UK from the Obey Clothing (UK) Webstore and is due to go on sale soon!!!
Make sure you are signed up to the Webstore mailing list to get the skinny on the release date!!!
In addition our good friends at Urban Industry and Wellgosh will have a handful of the Limited Edition DSD2 T’s for sale!!!
Now you know!!!…..
You know the drill… Don’t Sleep!!!
Wed, 30 Jun 2010 15:31:58
Wed, 16 Jun 2010 11:51:07
Have you checked out issue 51 of Arkitip? Not only is the issue dedicated to Shepard Fairey and the Obey campaign but it also includes a sick silk screen print!!! Already a collector’s item, we only have a handful left in our store…
Tue, 08 Jun 2010 16:51:23
The latest batch of Obey Glow T’s and brand new Glow Vests are now online at Urban Industry and Wellgosh.
Don’t Sleep!!!
Tue, 08 Jun 2010 16:25:52
Be sure to check out the latest Obey love in July’s issue of Front magazine, not only are the Front Army all over our Webstore in their Style section but also take an exclusive sneak peek at the two T’s they are profiling from next seasons Mens range, the ‘DK’ and ‘Crime & Punishment’…
Tue, 25 May 2010 10:30:35
This morning we are extremely excited to be able to announce the launch of our new Obey Clothing (UK) Webstore! Released to co-inside with the last week of Shepards ‘May Day’ show in New York, the Obey (UK) webstore has been designed to capture the essence and esthetic of the Obey brand and reflect the depth and focus of the Mens and Womens Obey Clothing and Accessory collections.
The specially curated Obey webstore collection ranges from clean and classic styles to more forward lead design, including slouchy tanks, tie-dyes, light-weight double wovens, military inspired jackets, and a wide variety of denim.
Head over there to check out all the sweet, sweet, goodness and make sure you join the store mailing list to keep on top of everything that we are up to!!!
Wed, 19 May 2010 20:09:58
Hit this Link and catch a great interview with Shepard and Antonio D’Ambrosio at the May Day show in NY.
Since 1989, the Obey street art campaign has become an important urban phenomenon, subconsciously touching those well aware of their environment. Through the vision of Shepard Fairey, Obey has evolved into one of the most controversial yet influential symbols of the 21st century. Derived from Andre the Giant, a pop-culture athlete in the eighties, the Obey icon has been bombed in developed and rural cities around the world. Its ambiguous idea immediately sparks philosophical discussion and ultimately motivates the inner-person through active participation.
With the help of Mike Ternosky and Erin Wignall, Obey Clothing continues to spread Shepard Fairey's message through Men's and Women's sportswear fashion and one-of-a-kind accessories. Every Obey Clothing designed piece is cleverly thought out, attracting people of all genres and ages, reminding them of the days when "style" was a one syllable word. Men's and Women's Obey T's, sweats, knits, Obey denim, belts, wallets and military inspired jackets and caps are all examples of what we are known for. Season after season, Obey Clothing has progressed into a brand that holds a huge amount of content and depth. To find a Men's or Women's store where you can buy Obey Clothing, click on the UK Stockists section on the menu bar.
The Obey campaign can be explained as an experiment in Phenomenology.
The first aim of Phenomenology is to reawaken a sense of wonder about one's environment.
The Obey campaign attempts to stimulate curiosity and bring people to question both the campaign and their relationship with their surroundings.
Because people are not used to seeing advertisements or propaganda for which the motive is not obvious, frequent and novel encounters with Obey propaganda provoke thought and possible frustration, never the less revitalizing the viewer's perception and attention to detail.
